Case Study

This digital transformation case study showcases on how Vanarama revved up their insights and customer lifecycle orchestration with BlueConic. Vanarama is a a UK-based personal and commercial vehicle leasing ecommerce company with a strong focus on customer experience. In fact, they’ve won five UKCXA Gold awards for CX in 2020 and seven Golds in 2021. Still, they are always striving to build even better ways of establishing long-term customer relationships. With the changing privacy landscape, they could no longer rely solely on cookies to identify customers, especially given their products naturally have a longer purchase cycle.

Using BlueConic, Vanarama unifies its data into persistent customer profiles to gain deeper insights, create multi-dimensional segmentation, and power operational efficiencies throughout the enterprise.

Download this digital transformation case study to learn:

  • The ways in which Vanarama used first-party data to re-define in-market customers and better understand the purchase journey
  • How access to unified data transformed the way Vanarama approaches its marketing efforts
  • How Vanarama reduced reliance on third-party data for marketing and advertising campaigns

Download the full case study by clicking the link above.

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