WEHCO Media’s Northwest Arkansas Democrat Gazette is focused on growing digital subscriptions to drive reader revenue. In this case study, you’ll learn how WEHCO Media used the BlueConic customer data platform to improve subscription conversion rates by:
- Unifying first-party data at the individual level for both known & anonymous readers
- Recognizing and interacting with subscribers & non-subscribers across channels
- Implementing a personalized content metering strategy
I have absolutely fallen in love with the BlueConic platform. It has become the highlight of my job, and is the one thing I look forward to working with each day.
– Eric Gilreath, Digital Audience & Technology Director