Utilizing the BlueConic platform, this multi-label publisher profiles anonymous and known users based on their cross-channel behavior, doubling CTRs.
WPG Publishers is a multimedia organization that holds more than 25 independent brands under its umbrella. Utilizing the BlueConic platform, WPG Publishers can profile anonymous and known users based on their cross-channel behavior and across all of its brands. These profiles are then dynamically segmented and used to deliver relevant content to individual users.
This case study highlights how BlueConic helped WPG Publishers to:
- Increase conversion rates.
- Strengthen its negotiating position with advertisement agencies.
- Up-sell known users to more premium content.