The California Consumer Privacy Act (CCPA) is upon us, meaning brands worldwide that conduct business in the Golden State are working frantically to comply with the data privacy regulation. Under CCPA, the concept of having a ‘single customer view’ for marketing becomes a legal obligation, not just a marketing aspiration.
While compliance is critical, it’s also important to take a holistic look at your marketing and data infrastructure to ensure you balance compliance with an optimized customer experience to navigate this “new normal.”
Watch our webinar with BlueConic COO Cory Munchbach and VP of Marketing Michele Szabocsik to learn how to create mutually beneficial experiences for both your business and customers in the era of data privacy.
Specifically, we discuss:
- The three ingredients of effective customer experience in 2020 and beyond
- Why identity is the core of the new customer engagement model
- How to future-proof your marketing and data infrastructure with confidence