If you’re like the many digital marketers and CMOs today who are researching customer data platforms (CDP) to find the right one for your business, you’ve likely asked yourself, “What are the customer data platform use cases that help other brands enhance their data-driven marketing?”
You know a CDP can help you achieve a single customer view and create unified profiles for all the customers (and potential customers) in your marketing ecosystem. Now it’s time to learn what can you actually do with that 360-degree view of your entire customer base once you have unified profiles at your fingertips.
Watch our on-demand webinar, “You Asked, We Answered: 10 Customer Data Platform Use Cases for Data-Driven Marketers,” to discover how companies across multiple industries — from retail and ecommerce to financial services and publishing — liberate their first-party data with a CDP.
In our customer data platform use cases webinar, you’ll learn:
- How real brands, including goba Sports Group and Advantage Rent A Car, use a CDP, where they started, and how their uses cases evolved
- Specific ways in which a CDP can transform your data-driven marketing workflows — approaches that were previously unimaginable
- Insights on how to use predictive scoring and cross-channel segmentation to deliver individualized experiences at every customer lifecycle stage