A successful CDP implementation is only successful if you set up the right metrics. Hear Nick Einstein, independent analyst and author of the Buyer’s Guide, discuss the growth of CDPs.
Nick covers the data across verticals of above the line and below the line metrics. BlueConic illustrates how brands have successfully used a CDP to gain efficiency and move the needle on KPIs.You’ll walk away with:
- A framework for thinking about customer data maturity
- A baseline for industry maturity
- Example customer use cases