Customer Data Platform Proficiency Framework

In this ebook, we’ll help you get started on your path to a unified, actionable customer view based on a trajectory that’s right for your organization.

January 26, 2018 | Guides, Whitepapers

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Get Started with a CDP

Most marketers can easily come up with a long list of ways they’d benefit from access to unified customer data. That's why we outlined the BlueConic approach to help you get started with a CDP.

Get started with a CDP in three steps:

  1. An assessment based on 4 criteria
  2. The model with your proficiency score
  3. A resulting roadmap of measurable use cases
In this ebook, we’ll help you get started on your path to a unified, actionable customer view based on a trajectory that’s right for your organization.
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