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A customer data platform (CDP) has become an essential technology in enabling a company’s broader transformation and the wide range of growth initiatives tied to it, including direct-to-consumer diversification, cross-channel lifecycle marketing, digital products and experiences, audience monetization, analytics and data science democratization, and more.
Yet one of the biggest barriers to making the most of a CDP is understanding the distinct ways a business can take advantage of it to achieve its transformation goals.
Download our eBook to discover how companies across industries — from retailers and manufacturers to publishers and CPGs — use BlueConic to transform their relationships with customers and accelerate business growth. You’ll also get:
- A framework for defining your organization’s customer data platform use cases
- 12 of the most popular CDP use cases you can use as inspiration for your business
- Real-world examples of how BlueConic customers use our platform to support key programs tied to their business growth initiatives