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Business transformation is happening across the media and publishing industry: from a shift toward digital formats to the pursuit of more diverse revenue streams.
In any case, it is the growing trend away from third-party data to first-party data that is currently disrupting the media and publishing status quo and accelerating the need for real transformation. This macro trend is taking shape in a number of ways.
Download your free copy of our eBrief today to discover why this transformation is taking place, and to learn:
- What effective business transformation in media & publishing entails
- How to adopt a modern audience engagement model
- How to drive growth from audience monetization