Forrester Report Now Tech: Customer Data Platforms, Q1 2022
Forrester’s recent Now Tech Report contains an overview of 34 Customer Data Platform (CDPs) providers including BlueConic. B2C marketers should read the report to understand the value they can derive from a CDP provider and to select one based on size and functionality.
Download the report to see how CDPs can be used to:
- Improve data access and campaign orchestration
- Assemble customer profiles
- Orchestrate customer interactions
- Accelerate data delivery to analytics and engagement tools