Form not displaying? Expand ->

Gartner Report

Disconnected and inaccessible customer data has led countless brands worldwide to search for a new solution that supports their first-party data unification and activation needs for marketing. Many have turned to the customer data platform (CDP).

According to Gartner, “a customer data platform can unify a company’s customer data from marketing and other channels to enable customer modeling and optimize the timing and targeting of messages and offers.”

Download the 2020 Gartner Market Guide for Customer Data Platforms today to get an overview of the current CDP landscape, what the platform offers CMOs and their marketing teams, and representative vendors — including BlueConic.

Specifically, you’ll learn:

  • The four types of customer data platforms and how they are different
  • Questions to ask yourself when deciding whether or not to deploy a CDP
  • The essential capabilities of a CDP: data collection, profile unification, segmentation, and activation
Fill out the form to get your copy of the 2020 Gartner Market Guide for Customer Data Platforms.

________

Gartner, Market Guide for Customer Data Platforms, Benjamin Bloom, Lizzy Foo Kune, 8 April 2020

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

See what BlueConic can do for you.

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.