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Disconnected and inaccessible customer data has led countless brands worldwide to search for a new solution that supports their first-party data unification and activation needs for marketing. Many have turned to the customer data platform (CDP).
According to Gartner, “a customer data platform can unify a company’s customer data from marketing and other channels to enable customer modeling and optimize the timing and targeting of messages and offers.”
Download the 2020 Gartner Market Guide for Customer Data Platforms today to get an overview of the current CDP landscape, what the platform offers CMOs and their marketing teams, and representative vendors — including BlueConic.
Specifically, you’ll learn:
- The four types of customer data platforms and how they are different
- Questions to ask yourself when deciding whether or not to deploy a CDP
- The essential capabilities of a CDP: data collection, profile unification, segmentation, and activation
Fill out the form to get your copy of the 2020 Gartner Market Guide for Customer Data Platforms.
Gartner, Market Guide for Customer Data Platforms, Benjamin Bloom, Lizzy Foo Kune, 8 April 2020
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