Marketers’ frustration over disconnected customer data has inspired a barrage of solutions from providers. Representative vendors include pure-play CDPs like BlueConic and vendors with legacies in either technical data management or marketing.
Download the 2018 Gartner Market Guide for Customer Data Platforms for Marketing where we believe you will learn:
- Gartner’s CDP market definition and requirements
- Market direction, including conditions driving CDPs to gain steam
- Market analysis, including the 3 backgrounds of CDP vendors depending on their heritage
- Representative vendors