Download the CDP vendor openness checklist here!
Openness is so en vogue today with marketing tech. This is an especially important trait for customer data platforms which, by definition, facilitate the pursuit of unifying customer data. We created a checklist that you can ask a vendor to score them on openness, which includes questions like:
- Is user documentation available to the public, searchable through Google (vs. behind a login)?
- Is there a developer program? Is it free?
- Is there an option to get a sandbox/test/development account?
We put these questions and many more into a handy worksheet where you can score different vendors on their openness and compare them.