You’ve created a short list of CDP vendors; the next step is to evaluate the vendors to make sure they meet your business needs. The problem? Given the current confusion in the CDP landscape, it’s hard to know what questions will lead you to select the right vendor for your use case. When it is time to write your CDP RFP, start with answering this question: Is data unification or activation your more immediate need?
In this webinar, we’ll provide:
- A framework to understand your business challenge
- A sampling of questions to ask in an RFP depending on your data strategy
- Tips on how to structure an RFP to cover the bases of what you would need from a CDP