With a customer data platform (CDP), marketing teams at enterprise brands — from retail and ecommerce companies to financial services firms and healthcare organizations — have the ability to take their programs to new heights and realize substantial ROI and revenue growth.
Thanks to the data unification, segmentation, modeling, and activation capabilities in the CDP, marketing organizations at large-scale businesses are now able to streamline their day-to-day activities (see: lifecycle orchestration) and accelerate time to value from their long-term strategies.
Specifically, these brands experience this considerable business growth and improved bottom lines by leveraging their customer data platforms in a dozen distinct ways. Check out our infographic below to discover 12 opportunities the CDP affords modern enterprise marketing teams.
(And for more insights into popular customer data platform use cases implemented by leading enterprise companies today, be sure to watch our on-demand webinar to see how BlueConic customers take advantage of our pure-play CDP‘s advanced marketing functionality and features.)
Want even more CDP-marketing use case insights, ideas, and inspiration? Check out these other BlueConic blog posts and resources:
- BlueConic COO Cory Munchbach explained several common CDP-marketing use cases brands employ today and how you and your enterprise marketing organization can define your distinct use cases based on your distinct business needs and goals in an in-depth guest post for CMSWire.
- Our blog post details how marketers incorporate artificial intelligence in their marketing strategies, including predictive machine learning models.
- Franklin Sports Digital Marketing Analyst Aaron Seitz and America’s Test Kitchen Director of Marketing, CRM & Audience Strategy Sarah Desmarais highlighted several specific use cases they’ve implemented with BlueConic’s CDP during our MarTech Conference 2019 panel discussion.