Like many brands, Planet Blue –an apparel retailer with ecommerce and brick-and-mortar stores –must find innovative ways to engage and influence customers across channels to compete with retail giants 100x their size. In this webinar, we’ll walk through how Planet Blue leverages an omnichannel view of the customer that combines the power of online behavioral data, POS data, and predictive LTV (lifetime value) modeling to create more value for their business–all without the help of additional business intelligence professionals, data scientists, or analysts.
Watch our webinar to discover:
- How brands with limited budget, time, and resources stay competitive with retail giants
- How creating an omnichannel view of your customers can drive valuable changes to your business practices – like optimizing inventory
- How retailers can successfully leverage a customer data platforms (CDPs) to unlock the potential of their first-party data