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According to Gartner, 68% of CMOs planned to increase their investments in marketing technology in 2020 to drive their company’s digital transformation, customer obsession, single customer view, and other aspirational programs.
But too many marketing leaders struggle to quantify the full ROI of these solutions — focusing solely on channel-specific metrics versus the operational efficiencies it drives for marketing and the business at large.
Download your free copy of our eBrief today to discover why martech should not only help improve key marketing metrics, but also enable more efficient ways of working. You’ll learn:
- Why martech decisions should be grounded in the operational benefits it provides
- How to assess the operational efficiency gained with marketing technology
- How the customer data platform (CDP) fundamentally transforms how marketers and therefore businesses understand and interact with customers