CDP 101

Blog
Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Reports & Guides
2022 Gartner® Market Guide for Customer Data Platforms

Download the Gartner Market Guide for recommendations to help you select the right CDP vendor.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Reports & Guides
Forrester Now Tech: Customer Data Platforms, Q1 2022

This Forrester report provides an overview of 34 customer data platform providers including BlueConic.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Devising Your CDP Use Case Roadmap

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Use Case-Based CDP Architectural Design, Explained

By being intentional with first-party data imports, brands with CDPs can build strong, use case-based architectural designs that boosts ROI.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Infographics
Starting Your Customer Data Platform Journey

Learn how you can begin your customer data platform journey — and get on your way to accelerating business growth — in our infographic.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Customer Data Platforms: The Ultimate Guide

What is a customer data platform (CDP)? Our ultimate guide breaks down the many benefits of the advanced business technology.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Why a CDP’s Database Architecture Matters

Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
The Drawbacks of Master Data Management Tools

Master data management tools or customer data platforms: Which is best for growth-focused teams? Our guide breaks down the two technologies.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Why Enterprise Brands Are Investing in CDPs

Enterprise brands' investment in the customer data platform (CDP) continues to increase — as does their ROI from the technology.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
eBooks
What Is a CDP? And What Isn’t a CDP?

"What is a CDP?" It's a frequently asked question by business professionals and leaders alike. And one we answer in our in-depth eBook.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
eBooks
Building a Business Case for a Customer Data Platform

Download our customer data platform business case eBook to learn how you can make the case for a CDP to your leadership team.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Reports & Guides
Toolkit: Selecting the Right Customer Data Platform

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8