Customer Analytics

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AI & Machine Learning Analyst Report Audience Monetization Awards Business Transformation CDP CDP 101 CDP Implementation CDP Use Cases CDP vs. Campaign Management CDP vs. CRM CDP vs. Data Warehouse CDP vs. DMP CDP vs. Marketing Cloud CDP vs. MDM Customer Analytics Customer Data Management Customer Data Platform Customer Experience Customer Identity Data Clean Rooms Data Deprecation Data Privacy Direct-to-Consumer First-Party Data Identity Resolution Lifecycle Marketing Multi-Dimensional Segmentation News & Trends Omni-Channel Acceleration Operational Efficiency Personalization Privacy & Consent Management Single Customer View Vendor Selection

Industry

Consumer Goods Media & Publishing Travel & Hospitality Insurance Telecommunications Financial Services General Education Retail

On-Demand Webinars

Personalization at Scale: Telia’s CDP Journey from Blueprint to Value Realization

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Videos

Integrating Customer Centricity into the Digital Marketing Transformation Roadmap

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Blog

BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media

On-Demand Webinars

Debunking the 4 Myths of Consumer Data Privacy

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

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On-Demand Webinars

Customer Journey Orchestration as a Cookie Alternative

This webinar covers how Vanarama's transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.

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Videos

Inside Lovesac’s Data Strategy that Powers Customer Centricity

Join Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders.

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Blog

How Customer Analytics Tools Democratize Data

There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.

Blog

Customer Lifecycle Management: An Ongoing Effort

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

Blog

Enrich Google Analytics Data with a CDP

Find out how you can enrich Google Analytics data for deeper analysis by integrating person-level data captured in a CDP.

Blog

Real-Time Marketing with Real-Time Data: A Guide

Real-time marketing is only possible with real-time data access. Learn how the right processes and martech can help you leverage up-to-date customer data.

Blog

Customer Segmentation Analysis: A Guide

Customer segmentation analysis enables growth-focused teams to better leverage their first-party data and understand and engage customers.

Blog

Business Intelligence Reporting: Better with a CDP

Business intelligence reporting is far more efficient for growth teams when they use a customer data platform (CDP) as their primary BI tool.

Videos

HEINEKEN USA’s Journey to Building Golden Consumer Records

Learn how HEINEKEN USA uses our customer data platform to enable its direct-to-consumer (DTC) engagement strategy.

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Videos

How VF Corp Made the Single Customer View a Reality

Learn how an iconic family of lifestyle brands transformed its marketing organization with a customer data platform.

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On-Demand Webinars

AI for Marketing: Why It’s Overpromised & Underdelivered, Until Now

Watch our webinar to discover how leading brands leverage artificial intelligence (AI) for marketing today — and how you can too with the right martech.

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