Customer Data Management

Reports & Guides
2024 Gartner® Magic Quadrant™ for Customer Data Platforms

Discover why BlueConic was named the sole Challenger in inaugural Gartner® Magic Quadrant™ for Customer Data Platforms.

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eBooks
8 Strategies for Crafting a Winning Customer Data Platform RFP

Discover the key capabilities that should be on your CDP vendor comparison checklist.

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On-Demand Webinars
Ditch Data Dogma

Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.

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Blog
2024 Outlook: Key Trends in Retail & Consumer Goods

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

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Blog
The Hidden Link: How a CDP Can Improve Supply Chain Operations

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

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Blog
Recession-Ready Retail: A First-Party Data Powered Approach

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

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Blog
3 Common Missteps Slowing Your CDP’s Time-to-Value

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

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eBooks
10 Things Your CDP Vendor May Not Be Telling You

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.

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Infographics
10 Questions to Ask Your CDP Vendor

Ask these critical questions to ensure you choose the right vendor for your business.

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Blog
Five Proven Tactics Online Retailers and CPG Organizations Should Adopt When Building a First-Party Data Asset
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On-Demand Webinars
Data Down the Drain? CDPs Bring Value to an Underutilized Asset

Find out how you can establish a CDP center of excellence for your business.

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Blog
MarTech Day: What Trends Will Define 2023?

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

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Blog
BlueConic Customer Corner: Cabinets.com

In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.

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eBooks
CDP Use Cases in Financial Services

Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.

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Blog
BlueConic Customer Corner: World Vision

In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.

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Blog
5 MarTech Trends You Must Know in 2023

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

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Videos
Deliver Customer Centric Experiences Across Channels

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

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Videos
Comoto Revs Up Omnichannel Marketing Efforts Across Their Family of Brands
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On-Demand Webinars
Personalization at Scale: Telia’s CDP Journey from Blueprint to Value Realization
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Videos
Integrating Customer Centricity into the Digital Marketing Transformation Roadmap
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On-Demand Webinars
Debunking the 4 Myths of Consumer Data Privacy

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

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Infographics
Why Ethical Data Management and Privacy Matter

See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.

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Videos
The Journey to Customer-Centricity: Transforming a Centuries-Old Company
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Videos
Inside Lovesac’s Data Strategy that Powers Customer Centricity

Join Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders.

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Videos
Planning for the Deprecation of Third-Party Data

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

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Reports & Guides
Data Clean Rooms: The Next Era of CPG

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

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On-Demand Webinars
Ad Targeting in the Extended Identity Crisis

Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.

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On-Demand Webinars
Identity Resolution in 2022: Be Ready When Third-Party Cookies Disappear
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On-Demand Webinars
Improving Marketing’s Operational Efficiency with a Customer Data Platform
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Videos
Why Data & Analytics Leaders Are Embracing CDPs

Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).

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Reports & Guides
Assessing Technology’s Impact on Marketing & CX Operations

Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.

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Videos
Identity Crisis: Media, Technology, and Data in the Next Decade

Discover how media leaders are focusing on social media, digital advertising, and data management to secure their place in the information ecosystem in the next decade.

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On-Demand Webinars
Identity Crisis: Engaging Customers in a Post-Cookie World

To improve identity management and customer engagement, brands must move beyond third-party cookies and fully embrace first-party data.

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On-Demand Webinars
Why Brands Will Abandon Marketing Cloud Suites in 2021

Learn why brands will continue to abandon their marketing cloud suites and turn to the customer data platform (CDP) in our on-demand webinar.

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