Customer Identity

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Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

BlueConic offers both deterministic and probabilistic matching types - we’ve constructed this guide to help you understand these concepts.

Download this guide to learn the differences between common mechanisms that relate to the overall concept of identity.

The difference between data anonymization and anonymous data is at the root of what truly distinguishes a CDP from a DMP.

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.

Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.

Customer lifecycle orchestration is the next frontier of marketing — and the premier path for companies to accelerate business growth today.

Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.

Marketers often confuse and conflate identity, identifier, and identity graph. Learn the differences between the martech terms.

With our LiveRamp partnership, it's easier than ever for BlueConic users to understand how their ads impact customers' journeys.