Data Privacy

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Content Type

Article Blog eBooks eBriefs Infographics On-Demand Webinars Podcasts Reports & Guides Solutions Briefs Videos

Topic

AI & Machine Learning Analyst Report Audience Monetization Awards Business Transformation CDP CDP 101 CDP Implementation CDP Use Cases CDP vs. Campaign Management CDP vs. CRM CDP vs. Data Warehouse CDP vs. DMP CDP vs. Marketing Cloud CDP vs. MDM Customer Analytics Customer Data Management Customer Data Platform Customer Experience Customer Identity Data Clean Rooms Data Deprecation Data Privacy Direct-to-Consumer First-Party Data Identity Resolution Lifecycle Marketing Multi-Dimensional Segmentation News & Trends Omni-Channel Acceleration Operational Efficiency Personalization Privacy & Consent Management Single Customer View Vendor Selection

Industry

Consumer Goods Media & Publishing Travel & Hospitality Insurance Telecommunications Financial Services General Education Retail

eBooks

The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns

eBriefs

CDP Use Cases in Financial Services

Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.

Blog

Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

Blog

Digiday Publishing Summit 2023: Three Key Takeaways

Here are three key takeaways we heard from the speakers and our conversations on the floor.

Blog

Attributing ROI to BlueConic: Telco

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

eBooks

Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era

On-Demand Webinars

Overcoming the Paradox of Personalization to Meet Consumer Expectations

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Blog

Webinar Q&A: Why Second-Party Data is Becoming a Mainstay in the Privacy First-Era

On-Demand Webinars

Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era

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Videos

Walking the Tightrope: How to Balance Personalization and Privacy in 2023

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Blog

A Beginner’s Guide to Second-Party Data & Its Growing Relevance

Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.

Blog

Will Privacy Regulators Crack Down on Activation from Clean Rooms?

Discover the importance of privacy-compliant activation with a data clean room.

On-Demand Webinars

Doubling Down on First-Party Data While Navigating Evolving Privacy Standards

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On-Demand Webinars

The Pivot to First-Party Data: How Big Brands Embraced It to Transform Their Business

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eBooks

Debunking the Four Myths of Consumer Data Privacy

Learn how you can embrace a more proactive approach to consumer data privacy.

Videos

The Data Clean Room Boom

Learn why data clean rooms are gaining pace amid the third-party cookie’s demise.

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Videos

Apple’s Privacy Push

Discover how Apple’s privacy changes are impacting the mobile ad industry as a whole.

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On-Demand Webinars

Debunking the 4 Myths of Consumer Data Privacy

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

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Videos

Winners and Losers of Apple’s Privacy Changes

Discover the biggest winners and losers from Apple’s privacy-related changes.

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Infographics

Why Ethical Data Management and Privacy Matter

See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.

eBooks

Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era

On-Demand Webinars

Are Data Clean Rooms the Future of Attribution? The Key to Post-Cookie Measurement

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Videos

Philadelphia Inquirer’s Roadmap to a Sustainable First-Party Data Strategy

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Videos

Planning for the Deprecation of Third-Party Data

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

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Reports & Guides

Data Clean Rooms: The Next Era of CPG

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

eBooks

The Third-Party Data Deprecation Playbook

Download our eBook to discover the four essential tools you need for success in the privacy-first era.

eBooks

The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

On-Demand Webinars

Death of Third-Party Cookies: What It Means for Marketing

Learn how to win in the era of privacy by ditching third-party cookies, building relationships with your customers, and leveraging first-party data.

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On-Demand Webinars

Data Privacy: Compliance and Consent Management Tips

Watch our webinar to learn all about major data privacy laws and how you can build a consent management strategy to comply with the consumer regulations.

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eBooks

FOLIO: Why Data is the Future of Your Publishing Business

In this Special Report, Folio sought to identify the state of data in publishing and magazine media, and how it's transforming the industry.