Industry: Consumer Goods

Blog
BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers
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On-Demand Webinars
Debunking the 4 Myths of Consumer Data Privacy

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

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Blog
Data Clean Rooms: The Next Era of CPG

What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.

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Reports & Guides
IDC MarketScape: Worldwide Retail & CPG Customer Data Platform Software Providers 2022 Vendor Assessment
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Blog
Why Consumer Goods Companies Need a DTC Strategy

Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.

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On-Demand Webinars
Top 10 CDP Use Cases for 2022

In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.

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Videos
Inside Lovesac’s Data Strategy that Powers Customer Centricity

Join Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders.

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On-Demand Webinars
Are Data Clean Rooms the Future of Attribution? The Key to Post-Cookie Measurement
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Solutions Briefs
BlueConic’s Salesforce Marketing Cloud Connection

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.

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Blog
BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA
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Reports & Guides
Data Clean Rooms: The Next Era of CPG

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

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Videos
Beyond the Cookie: Personalization for 2022

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

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On-Demand Webinars
The Third-Party Data Deprecation Playbook

This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.

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eBriefs
A Single Customer View for Consumer Goods

Download this guide to learn 4 ways consumer goods companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

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Blog
Expanding Your CDP Use Cases: CPG Companies

Learn how CPG companies use BlueConic to build DTC relationships, improve media-spend efficiency, and democratize data science and analytics.

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Reports & Guides
Identity Terms, Defined

Download this guide to learn the differences between common mechanisms that relate to the overall concept of identity.

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Blog
HEINEKEN USA’s Consumer Data Journey: An Inside Look

Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.

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Blog
CPG Marketing’s First-Party Data Opportunity

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

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Videos
Interview with Belgian Cycling Factory on Transforming the Customer Relationship
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Videos
How Franklin Sports Built a Hyper-Personalization Strategy

Aaron Seitz from Franklin Sports explains how he developed a hyper-personalization strategy for his ecommerce brand using BlueConic's CDP.

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