Lifecycle Marketing

Learn how to tailor your personalization efforts strategically.

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.

Learn how media and publishing companies are using BlueConic to transform their audience relationships and accelerate growth.

Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.

Get real-world examples of how retailers are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.

Watch this session from the INMA World Congress 2022 to learn how you can turn your first-party data asset into a revenue-generating product.

Download this ebrief to learn how financial services companies are turning first-party data into a strategic business asset by creating a single customer view for the business.

This webinar covers how Vanarama's transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

Learn to build an integrated marketing communication strategy that boosts your ROI, improves your CX, and enables efficient data liberation.

Real-time marketing is only possible with real-time data access. Learn how the right processes and martech can help you leverage up-to-date customer data.

Customer lifecycle orchestration is the next frontier of marketing — and the premier path for companies to accelerate business growth today.

Success with a one-to-one marketing strategy requires tech that enables efficient, real-time data activation based on rich customer insights.

Check out several behavioral segmentation examples, statistics, and ideas that can help you make the most of your customer data and improve your marketing.

Discover how you can deliver bespoke customer experiences to your audience across channels and boost your core marketing metrics and ROI.