Single Customer View

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

Find out why telecommunications companies are turning to customer data platforms to accelerate their business transformation initiatives.

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.

Download this guide to learn 3 ways telecommunications companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

The difference between data anonymization and anonymous data is at the root of what truly distinguishes a CDP from a DMP.

Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.

Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.

Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.

What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.

Master data management tools or customer data platforms: Which is best for growth-focused teams? Our guide breaks down the two technologies.

Enterprise brands' investment in the customer data platform (CDP) continues to increase — as does their ROI from the technology.

A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.

Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.

Marketers often confuse and conflate identity, identifier, and identity graph. Learn the differences between the martech terms.

With our LiveRamp partnership, it's easier than ever for BlueConic users to understand how their ads impact customers' journeys.