Single Customer View

Blog
BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Why Telecommunications Companies Are Embracing CDPs

Find out why telecommunications companies are turning to customer data platforms to accelerate their business transformation initiatives.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Make BlueConic the Brain Behind Salesforce Marketing Cloud

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
How Customer Analytics Tools Democratize Data

There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Data Anonymization vs. Anonymous Data

The difference between data anonymization and anonymous data is at the root of what truly distinguishes a CDP from a DMP.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Why a CDP’s Database Architecture Matters

Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
First-Party Data: The Future of Marketing

What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
HEINEKEN USA’s Consumer Data Journey: An Inside Look

Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Creating an Ideal Customer Profile for Marketing

Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
How the Data Lake’s Failure Led to the CDP

A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
The Drawbacks of Master Data Management Tools

Master data management tools or customer data platforms: Which is best for growth-focused teams? Our guide breaks down the two technologies.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Why Enterprise Brands Are Investing in CDPs

Enterprise brands' investment in the customer data platform (CDP) continues to increase — as does their ROI from the technology.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Reducing Your Reliance on Third-Party Data

Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Identity, Identifier, & Identity Graph, Explained

Marketers often confuse and conflate identity, identifier, and identity graph. Learn the differences between the martech terms.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Breaking Down Our LiveRamp Partnership

With our LiveRamp partnership, it's easier than ever for BlueConic users to understand how their ads impact customers' journeys.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8