Interview with Belgian Cycling Factory on Transforming the Customer Relationship

Agility doesn’t just enable cyclists to break away from the competition; it’s also essential to breaking away from the competition in business. Now more than ever, it’s critical to invest in a data and marketing technology infrastructure that increases business agility so you can quickly switch gears when the unexpected inevitably arises.

In this video interview, Michel Lenaerts, Senior Marketing Advisor at Belgian Cycling Factory, and Bart Heilbron, CEO and co-founder of BlueConic discuss how Belgian Cycling Factory is:

  • Leveraging its first-party data in BlueConic to accelerate its digital transformation

  • Transforming its relationships with customers by adopting a new direct-to-consumer (DTC) engagement model

  • Acting on new customer insights that drives smarter engagement and increased product sales across its dealer network

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