Agility doesn’t just enable cyclists to break away from the competition; it’s also essential to breaking away from the competition in business. Now more than ever, it’s critical to invest in a data and marketing technology infrastructure that increases marketing agility so you can quickly switch gears when the unexpected inevitably arises.
In this video interview, Michel Lenaerts, Senior Marketing Advisor at Belgian Cycling Factory, and Bart Heilbron, CEO and co-founder of BlueConic discuss:
- How Belgian Cycling Factory is leveraging first-party data and a customer data platform (CDP)
- Transforming relationships with customers and adopting a new engagement model
- Ways other brands are using a CDP to increase the agility of their business during uncertain times.