Education First (EF) has always prioritized the collection and use of first-party data to personalize experiences for its customers. But as an international education company that operates across 50+ markets, EF knew it would need to rethink legacy processes and adopt modern technology in order to deliver personalization at scale.
Watch our interview with EF’s VP of Marketing Technology, Richard Weibull, to learn how the company successfully navigated the evaluation and implementation process for a customer data platform. You’ll also learn:
Why EF adopted a customer data platform
How the company got the project off the ground
What lessons they learned along the way
How a CDP has changed their business for the better
Fill out the form to view the video interview and learn how a CDP can help transform your organization.