Video

Watch BlueConic’s presentation at the MediaGrowth Summit in Chicago, IL on April 10-12 for B2B media & publishing professionals. BlueConic’s Patrick Crane discusses why first-party data is your most valuable marketing asset, and how BlueConic’s customer data platform (CDP) is enabling media brands to:

  • Recognize the behaviors of anonymous online readers, and convert them into subscribers
  • Understand readers’ content preferences to keep them engaged with personalized experiences
  • Build new ad products powered by first-party data

 

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Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.