Video
Watch BlueConic’s presentation at the MediaGrowth Summit in Chicago, IL on April 10-12 for B2B media & publishing professionals. BlueConic’s Patrick Crane discusses why first-party data is your most valuable marketing asset, and how BlueConic’s customer data platform (CDP) is enabling media brands to:
- Recognize the behaviors of anonymous online readers, and convert them into subscribers
- Understand readers’ content preferences to keep them engaged with personalized experiences
- Build new ad products powered by first-party data