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Endeavor Business Media is focused on increasing the bottom line by creating meaningful experiences for users and turning their first-party data assets into a revenue-generating product.

In this video from the INMA World Congress 2022, BlueConic’s Sam Ngo explains how the company launched new buyer and content journeys across 10 brands, leading to a 247% increase in click-through rate performance, and how they moved a $180K per year product to a $1.4M product in just four months.

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