Big data can be very complex for marketers to understand and use to generate insights.
But you don’t have to be a professional data scientist to leverage the power of big data in your marketing efforts.
This webinar explores the value of big data for your everyday online marketing activities and how you can increase your online performance through better user segmentation. BlueConic’s Ruud Verstraeten walks through four simple steps to drive direct results from big data. Based on recent research he explains what type of user data aids specific marketing goals. Moreover, the presentation is loaded with real-life marketing best practices.
Join us to learn:
- How to use big data on your inbound channels to deliver better segmentation and targeting
- What types of data are effective for specific marketing goals
- How to create targeted inbound campaigns that drive conversions