Randall-Reilly & BlueConic: How Publishers Can Engage New Audiences Using a Customer Data Platform
As if marketing tech stacks needed another three-letter acronym, CDPs (AKA, customer data platforms) have joined the fray and caused a lot of buzz among publishers recently. As with any new technology, publishers are eager to identify the potential use cases and opportunities that CDPs present. This webinar, the first in a two-part series, will help answer some of publishers’ pressing questions about CDPs.
Curious? Key topics:
- What a customer data platform is
- How CDPs compare to other data management solutions
- The potential ROI for a customer data platform
- How publishers can get started with a CDP by identifying relevant use cases
- How publisher Randall-Reilly is using a CDP activate, engage & monetize new audience segments