Randall-Reilly & BlueConic: How Publishers Can Engage New Audiences Using a Customer Data Platform

As if marketing tech stacks needed another three-letter acronym, CDPs (AKA, customer data platforms) have joined the fray and caused a lot of buzz among publishers recently. As with any new technology, publishers are eager to identify the potential use cases and opportunities that CDPs present. This webinar, the first in a two-part series, will help answer some of publishers’ pressing questions about CDPs.

Curious? Key topics:

  • What a customer data platform is
  • How CDPs compare to other data management solutions
  • The potential ROI for a customer data platform
  • How publishers can get started with a CDP by identifying relevant use cases
  • How publisher Randall-Reilly is using a CDP activate, engage & monetize new audience segments

See what BlueConic can do for you.

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.