BlueConic’s Sam Ngo joins up with Andrew Richardson of CPC Strategy, now part of Elite SEM, to discuss customer data platforms and how they can power performance marketing.
In this webinar the pair discuss:
- Breakdown of a customer data platform (CDP)
- Top ways a CDP enhances your marketing strategy
- Understanding your customer buying journey
- How to decide if you need a CDP
Sam cuts through the clutter and defines a CDP and gives examples of ways that you can enhance marketing strategies with the first-party data you already have. Andrew dives into how these enhancements can transform your marketing strategy to a holistic customer-first, always-on experience. You’ll walk away with a better understanding of how it can all come together to optimize your performance marketing.