When GDPR launches, consent management will be a critical requirement of all marketers that collect consumer data within the EU. Thankfully, BlueConic is releasing new consent & privacy management capabilities within our customer data platform (CDP), so you’ll be able to not only gain consent from customers, but also manage individual rights requests associated with GDPR.
Therefore, in this webinar, we cover:
- Why GDPR is an opportunity to gain customer trust
- Why CDPs make consent & privacy management possible
- How to set up, manage, and optimize consent requests
- How to set up & manage a privacy center for customers