As a customer data platform, we as an organization live and breathe customer data every day.
That means we are exposed to the innovation, challenges, opportunities and strategies related to customer data for different kinds of marketers at different companies constantly. In reviewing everything we saw and heard in 2016, there’s quite a bit we learned that we would like to share with you so that you can be even better in 2017.
Curious? Key topics:
- Data reconciliation and the problems faced while doing it
- Creating a more powerful UX with customer data
- Bridging the gap between marketers and technical assets for faster results