In this “Lessons in Customer Data” webinar, we want to show you what working in an actual customer data platform looks like!
To do so we brought along BlueConic’s very own Director of Customer Success Todd Belcher! Leave the webinar armed with an understanding of how a marketer should use a CDP, what kind of results you can expect, and the framework of a business case.
- Cover some common use cases for driving better marketing outcomes with a customer data platform
- Dive into the platform for a deeper look at the UI and how to set up a new marketing program
- Review metrics and KPIs users track with a customer data platform