A successful CDP implementation is only successful if you set up the right metrics. Hear Nick Einstein, independent analyst and author of the The Relevancy Group’s CDP Buyer’s Guide, discuss the growth of CDPs.
Nick talks about key above-the-line and below-the-line metrics to consider, while Sam Ngo illustrates how brands have successfully adopted a CDP to gain efficiency and move the needle on marketing KPIs.
You’ll walk away with:
- A framework for thinking about customer data maturity
- A baseline for industry maturity
- Example customer use cases