You’ve heard it before: “A people-based marketing solution that provides a single view of the customer journey across channels, platforms and devices.” But what does it really mean? In defining a CDP, we cut through the jargon to reveal exactly how a customer data platform differs from other types of marketing technologies:
- CDP vs DMP (Data Management Platform)
- CDP vs CRM (Customer Relationship Management)
- CDP vs EDW (Enterprise Data Warehouse)
- CDP vs MCCM (MultiChannel Campaign Management)
- CDP vs Marketing Clouds
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