Ever since Facebook stopped allowing advertisers to use third-party data for ad targeting, it’s become even more critical to use first-party data more effectively. That’s why Facebook Custom Audiences is such a powerful tool in your advertising toolkit. But the operational inefficiencies of Facebook Custom Audiences, combined with new privacy regulations, present challenges to advertisers. In this webinar, you’ll learn how to unify your first-party data in a customer data platform (CDP), build more sophisticated segments, and then activate them using a direct connection with Facebook Custom Audiences, you gain:

  • Precision Targeting
  • Consent Safeguards
  • No More Manual Uploads

See what BlueConic can do for you.

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.