Customer data platforms are increasingly coming up in the context of digital intelligence, applying the unique data set a CDP assembles to digital analytics pursuits.
But this just adds to a confusing landscape of technologies that enable marketers to deliver more relevant interactions. Fortunately, Forrester just released a new report “Vendor Landscape: Digital Intelligence Technology Providers You Should Care About” to help bring clarity. This webinar reviews the findings and how CDPs like BlueConic fit in.
- Digital intelligence brings together engagement and insights, characterized by real-time, multidimensional analyses, and continuous optimization.
- There are multiple tiers of capabilities that build an overall intelligence stack
- A handful of vendors, including Adobe, Google, BlueConic, and IBM span the range of capabilities DI requires – digital data management, digital analytics, and digital engagement optimization