Customer data platforms are increasingly coming up in the context of digital intelligence, applying the unique data set a CDP assembles to digital analytics pursuits.

But this just adds to a confusing landscape of technologies that enable marketers to deliver more relevant interactions. Fortunately, Forrester just released a new report “Vendor Landscape: Digital Intelligence Technology Providers You Should Care About” to help bring clarity. This webinar reviews the findings and how CDPs like BlueConic fit in.

Download the report here!

Key takeaways:

  • Digital intelligence brings together engagement and insights, characterized by real-time, multidimensional analyses, and continuous optimization.
  • There are multiple tiers of capabilities that build an overall intelligence stack
  • A handful of vendors, including Adobe, Google, BlueConic, and IBM span the range of capabilities DI requires – digital data management, digital analytics, and digital engagement optimization

See what BlueConic can do for you.

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.