If you’re like most digital marketers, the ability to build a progressive user profile in real-time to offer relevance across all channels ranks high on your wish list for 2015.
But how do you build a successful strategy around it?
We analyzed the experience of 60 leading brands and found that successful companies move through similar stages as they progress from mass-marketing to user-driven marketing. In this webinar, industry analyst David Raab presents those stages as a maturity model that marketers can use to benchmark their current strategy and plan for 2015.
- A clear understanding of user-driven marketing
- Ideas on how to leverage user insights across channels and devices
- 4 stages of growth in people, process and technology
- Benchmark your user-driven marketing maturity