Media and publisher brands are facing constant disruption. The launch of Apple News+, changing Facebook algorithms, privacy regulations, and ad blockers are all impacting revenue streams – forcing these brands to adopt new strategies. But too often, legacy technology stacks prohibit the rapid transformation that is necessary for survival.
In this webinar you will learn how National Review, Meister Media, and Wehco Media, Inc. leverage unified, first-party data in a customer data platform (CDP) to fuel monetization and subscription revenue growth. Walk away with an understanding of how these brands:
- Created new audience-based products to drive revenue
- Grew subscriptions with personalized & dynamic content metering
- Increased donations by appealing to individual interests
Special guest, Eric Gilreath, Director of Marketing Technology at Wehco Media Inc., shares how he uses BlueConic to deliver engaging 1:1 experience to drive newsletter sign-ups, subscription growth, and retention.