Customer lifecycle marketing is critical for many brands today, especially as customer journeys become more complex. But traditional marketing technologies are falling short in their ability to recognize and keep up with customers across channels.
Marketers need a new way to orchestrate cross-channel lifecycle marketing programs that are responsive to each customer’s unique journey. To do this effectively, their activation technologies, such as campaign management platforms, ESPs, and personalization engines, need access to a single customer view that offers the confidence and utility to act in real-time based on data from across the journey and other key attributes.
Watch our webinar to discover how to improve your customer lifecycle marketing and learn:
- Why your technology decisions will determine your level of agility to cope with customers’ rapidly changing behaviors and interests
- How unifying data into profiles and making them accessible to your marketing team and tools can power 1:1 experiences in every lifecycle stage
- Tips to leverage unified first-party data in various customer lifecycle stages (loyal customers, repeat buyers, etc.) to improve marketing outcomes