Webinar: Start Using Always-on Optimization in Four Steps

Stop testing button colors and start optimizing the whole customer journey

March 25, 2015 | Webinars

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The savviest marketers are starting to use always-on optimization to optimize for distinct groups of users. Are you? 

This webinar will help you get going. We'll explain how always-on optimization is better than traditional A/B testing, and helps you optimize experiences that go beyond the color of a button. To help you get started, we'll take you through the four steps required to segmenting your audience and optimizing your channels. You’ll learn how past purchase history, brand engagement, or simply buying motive can be part of your optimization test scenarios.

Key takeaways:

  • How Always-on optimization goes beyond testing button colors;
  • How to segment your customers to get more out of your optimization efforts;
  • How leading online brands are improving conversion rates by up to 80%.
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