Webinar – Two Years Later: DMPs and CDPs and CRMs – Oh My!

2015 to 2017: What’s different – and the same – in customer data management?

June 23, 2017 | Webinars

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In 2015, hardly anyone knew what a customer data platform was. Honestly, most people groaned at another three letter acronym clawing for attention in the marketing tech space. Twenty-four months later, however? CDPs are dominating the conversation at events, in the media, and most importantly, among marketers who want a flexible solution, designed for them, to take their data to new levels.

In this webinar, we cover:

  • How dramatic the rise of the CDP has been and why – according to analysts and marketers, alike
  • Trends that haven’t undergone much change in two years, the good and the bad
  • New research about how a customer data platform is uniquely suited to help marketers of all kinds
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