In 2015, hardly anyone knew what a customer data platform was. Honestly, most people groaned at another three letter acronym clawing for attention in the marketing tech space. Twenty-four months later, however? CDPs are dominating the conversation at events, in the media, and most importantly, among marketers who want a flexible solution, designed for them, to take their data to new levels.

In this webinar, we cover:

  • How dramatic the rise of the CDP has been and why – according to analysts and marketers, alike
  • Trends that haven’t undergone much change in two years, the good and the bad
  • New research about how a customer data platform is uniquely suited to help marketers of all kinds

See what BlueConic can do for you

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.