In 2015, hardly anyone knew what a customer data platform was. Honestly, most people groaned at another three letter acronym clawing for attention in the marketing tech space. Twenty-four months later, however? CDPs are dominating the conversation at events, in the media, and most importantly, among marketers who want a flexible solution, designed for them, to take their data to new levels.
In this webinar, we cover:
- How dramatic the rise of the CDP has been and why – according to analysts and marketers, alike
- Trends that haven’t undergone much change in two years, the good and the bad
- New research about how a customer data platform is uniquely suited to help marketers of all kinds