There’s a big gap between knowing what you would do with customer data and actually deploying specific use cases. In this webinar, founder of the Customer Data Platform Institute David Raab takes attendees through how to approach customer data unification, so you get value right away – and set yourself up for more success as you go.
- Review the different scenarios that result when you’re using one data source, a few similar ones, or multiple disparate sources
- Look at how a customer data platform (CDP), depending on its features, supports an array of applications for the data, from simply providing access to adding messaging and analytics on top
- Bring those two dimensions together to look at the sequencing of use cases that result from the various combinations of these inputs