Case Study

Publishers across the globe continue to regularly test new subscription models and paywall strategies for their digital properties to adapt to the constantly changing media landscape, the current economic climate, and their audience’s engagement preferences.

More specifically, publishing brands worldwide are experimenting with their digital presence at large to ensure their readers and subscribers who are seeking important health-related information from their publications amid the pandemic can access said info with ease.

WEHCO Media, which operates several daily and weekly newspapers and magazines, is one such publisher that has modified its subscription model while performing the delicate balancing act of generating new, recurring revenue and providing critical COVID-19 news to its readership.

And WEHCO’s subscription model is thriving. How? By leveraging BlueConic’s pure-play customer data platform (CDP).

WEHCO Media Marketing Manager Amanda Hamilton and Chattanooga Times Free Press Strategic Initiatives Director Mark Jones joined BlueConic Director of Product Marketing Sam Ngo for an in-depth conversation about how the brand has evolved its subscription model with our CDP.

Watch the Q&A to learn how BlueConic has helped WEHCO navigate the new normal, and discover some of the brand’s subscription model success stories: from collecting 55,000 new email addresses through “registration walls” to getting 23,000 sign-ups for its coronavirus newsletters.

Fill out the form to watch the video and find out how BlueConic helps WEHCO consistently enhance its subscription model.

 

Be sure to check out these other resources to learn about WEHCO Media’s business wins and marketing strategy:

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