Blog

Check out the BlueConic blog for trends and inspiration in using first-party data to transform customer relationships and unleash business growth.

Blog
Will Privacy Regulators Crack Down on Activation from Clean Rooms?

Discover the importance of privacy-compliant activation with a data clean room.

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Three Critical Components of Any CDP Change Management Strategy

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

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Why Marketers Should Embrace ADPPA

Find out why marketers should embrace ADPPA to build trusted relationships with their customers and use it as a source of differentiation.

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Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

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BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media
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BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers
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Data Clean Rooms: The Next Era of CPG

What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.

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Expanding Your CDP Use Cases: Publishers

Discover three common CDP use cases publishers implement today to unlock reader and subscriber revenue and accelerate business growth.

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Top 5 Questions on Data Clean Rooms

What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.

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Evolving Your Customer Engagement Strategy

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

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Why Telecommunications Companies Are Embracing CDPs

Find out why telecommunications companies are turning to customer data platforms to accelerate their business transformation initiatives.

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Why Consumer Goods Companies Need a DTC Strategy

Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.

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Omni-Channel Clienteling: The Future of Retail

Today's top retailers build omni-channel clienteling strategies with a CDP to provide a highly personalized, high-quality CX for customers.

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Audience Monetization: A Powerful Revenue Opportunity

Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.

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Power Your Social Advertising with Rich First-Party Data

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

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Expanding Your CDP Use Cases: Retailers

Discover three popular CDP use cases that help retailers reduce costs, unlock revenue, and increase operational efficiency.

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Devising Your CDP Use Case Roadmap

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

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Use Case-Based CDP Architectural Design, Explained

By being intentional with first-party data imports, brands with CDPs can build strong, use case-based architectural designs that boosts ROI.

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10 Articles to Add to Your Holiday Reading List

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.

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Salesforce Marketing Cloud Connection

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic

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Make BlueConic the Brain Behind Salesforce Marketing Cloud

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

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Case Update: Belgian Cycle Factory’s Second Pandemic Pivot

With no more inventory to offer until 2022, how could Belgian Cycling Factory (BCF) pivot, yet again, to drive company and customer value?

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BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA
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How Customer Analytics Tools Democratize Data

There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.

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Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers
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Probabilistic and Deterministic Matching, Explained

BlueConic offers both deterministic and probabilistic matching types - we’ve constructed this guide to help you understand these concepts.

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Customer Lifecycle Management: An Ongoing Effort

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

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Expanding Your CDP Use Cases: CPG Companies

Learn how CPG companies use BlueConic to build DTC relationships, improve media-spend efficiency, and democratize data science and analytics.

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Enrich Google Analytics Data with a CDP

Find out how you can enrich Google Analytics data for deeper analysis by integrating person-level data captured in a CDP.

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How Financial Services Firms Transform with CDPs

Digital transformation in financial services is accelerated for firms with a customer data platform (CDP) as their single source of truth.

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Customer Data Platforms: The Ultimate Guide

What is a customer data platform (CDP)? Our ultimate guide breaks down the many benefits of the advanced business technology.

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Why a CDP’s Database Architecture Matters

Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.

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Data Anonymization vs. Anonymous Data

The difference between data anonymization and anonymous data is at the root of what truly distinguishes a CDP from a DMP.

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How Consumer Companies Leverage Transactional Data

Transactional data is just as important as behavioral and engagement data to consumer companies' omni-channel acceleration strategies.

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First-Party Data: The Future of Marketing

What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.

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The Integrated Marketing Communication Playbook

Learn to build an integrated marketing communication strategy that boosts your ROI, improves your CX, and enables efficient data liberation.

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Customer Segmentation Analysis: A Guide

Customer segmentation analysis enables growth-focused teams to better leverage their first-party data and understand and engage customers.

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The Data Monetization Playbook for Brands

Data monetization is a growing trend among leading brands — one that helps them unlock revenue opportunities and accelerate business growth.

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CPG Marketing’s First-Party Data Opportunity

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

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Real-Time Marketing with Real-Time Data: A Guide

Real-time marketing is only possible with real-time data access. Learn how the right processes and martech can help you leverage up-to-date customer data.

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Improving Your Front-End Customer Experience

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.

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Customer Segmentation: Streamlined with a CDP

Check out several customer segmentation examples and learn how leading companies build multi-dimensional segments in minutes with our CDP.

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HEINEKEN USA’s Consumer Data Journey: An Inside Look

Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.

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Creating an Ideal Customer Profile for Marketing

Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.

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Why Enterprise Brands Are Investing in CDPs

Enterprise brands' investment in the customer data platform (CDP) continues to increase — as does their ROI from the technology.

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How the Data Lake’s Failure Led to the CDP

A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.

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Customer Lifecycle Orchestration: A Guide

Customer lifecycle orchestration is the next frontier of marketing — and the premier path for companies to accelerate business growth today.

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How Consent Management Platforms Fail Marketing

Consent management platforms overpromised on their capabilities. That's why many brands are now turning to CDPs to manage customer consent.

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Omni-Channel Acceleration: A Growth Opportunity for Retailers

Embracing an omni-channel engagement approach is how traditional retail companies and digitally native retailers alike can accelerate growth.

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The Drawbacks of Master Data Management Tools

Master data management tools or customer data platforms: Which is best for growth-focused teams? Our guide breaks down the two technologies.

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Reducing Your Reliance on Third-Party Data

Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.

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Business Intelligence Reporting: Better with a CDP

Business intelligence reporting is far more efficient for growth teams when they use a customer data platform (CDP) as their primary BI tool.

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The MarTech Stack Evaluation Guide

Use our martech stack evaluation guide to audit your brand's marketing technology stack and identify areas for improvement.

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One-to-One Marketing: An Individualized Approach

Success with a one-to-one marketing strategy requires tech that enables efficient, real-time data activation based on rich customer insights.

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Behavioral Segmentation Examples and Insights

Check out several behavioral segmentation examples, statistics, and ideas that can help you make the most of your customer data and improve your marketing.

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Identity, Identifier, & Identity Graph, Explained

Marketers often confuse and conflate identity, identifier, and identity graph. Learn the differences between the martech terms.

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Breaking Down Our LiveRamp Partnership

With our LiveRamp partnership, it's easier than ever for BlueConic users to understand how their ads impact customers' journeys.

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