Business Transformation

Find out why more and more companies are investing in integrated, pure-play CDPs.

Discover eight strategies for managing a successful CDP evaluation process.

In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.

Discover the top RFP trends in CDP evaluation to shape your 2024 strategy.

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

Learn how to tailor your personalization efforts strategically.

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.

Learn how media and publishing companies are using BlueConic to transform their audience relationships and accelerate growth.

Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.

Find out how AI/ML is being used in the insurance industry to make the previously impossible, possible.

In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Find out how your business can survive and thrive during an economic downturn.

Explore real-world examples of how consumer goods companies use a CDP to deliver better experiences, drive transformational growth and increase revenue.

Explore how global telecommunications companies use a CDP to increase operational agility, deliver personalized experiences at scale, and transform how their growth-focused teams work.

Explore real-world examples of CDP use cases for the financial services industry: balancing consent, privacy, personalized experiences and content relevancy, and driving customer engagement.

Explore real-world examples of how retailers use a CDP to bring customer lifecycle marketing to life and drive transformational growth across the organization to increase revenue.

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

Learn how you can embrace a more proactive approach to consumer data privacy.

See why BlueConic is the customer data platform to liberate your data in the privacy-first era.

Learn more about BlueConic and how our customer data platform can power your data-driven business processes to accelerate growth.

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

Download this ebrief to learn how financial services companies are turning first-party data into a strategic business asset by creating a single customer view for the business.

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

Discover three common CDP use cases publishers implement today to unlock reader and subscriber revenue and accelerate business growth.

In this webinar we explore how CDPs provide untapped value into your first-party data, insulates you from growing privacy regulations, and helps you build trust with your audiences.

This webinar covers how Vanarama's transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.

Learn more about BlueConic’s data clean rooms solution.

Find out why telecommunications companies are turning to customer data platforms to accelerate their business transformation initiatives.

In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.

By being intentional with first-party data imports, brands with CDPs can build strong, use case-based architectural designs that boosts ROI.

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

Discover three popular CDP use cases that help retailers reduce costs, unlock revenue, and increase operational efficiency.

Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.

Join Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders.

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

Download this guide to learn 4 ways consumer goods companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.

Learn how CPG companies use BlueConic to build DTC relationships, improve media-spend efficiency, and democratize data science and analytics.

Learn how you can begin your customer data platform journey — and get on your way to accelerating business growth — in our infographic.

Digital transformation in financial services is accelerated for firms with a customer data platform (CDP) as their single source of truth.

Learn how BlueConic increases self-reliance among business users, reduces costs, removes barriers to experimentation and creativity, and ultimately, accelerates growth.

Download this solutions brief to learn why BlueConic’s unique approach to identity resolution is s faster and more accurate than other approaches.

What is a customer data platform (CDP)? Our ultimate guide breaks down the many benefits of the advanced business technology.

Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.

Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).

What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.

Check out several customer segmentation examples and learn how leading companies build multi-dimensional segments in minutes with our CDP.

Enterprise brands' investment in the customer data platform (CDP) continues to increase — as does their ROI from the technology.

Consent management platforms overpromised on their capabilities. That's why many brands are now turning to CDPs to manage customer consent.

Learn how HEINEKEN USA uses our customer data platform to enable its direct-to-consumer (DTC) engagement strategy.

To improve identity management and customer engagement, brands must move beyond third-party cookies and fully embrace first-party data.

Learn how an iconic family of lifestyle brands transformed its marketing organization with a customer data platform.

Download our eBrief to learn why martech investment decisions should be grounded in the operational efficiencies they create for marketing.

Discover how an apparel-and-accessories retailer leverages an omnichannel customer view in our CDP to create more value for its business.

"What is a CDP?" It's a frequently asked question by business professionals and leaders alike. And one we answer in our in-depth eBook.

Learn why brands will continue to abandon their marketing cloud suites and turn to the customer data platform (CDP) in our on-demand webinar.

Aaron Seitz from Franklin Sports explains how he developed a hyper-personalization strategy for his ecommerce brand using BlueConic's CDP.

Watch our MarTech East 2019 panel discussion to learn how two BlueConic users deliver individualized marketing to their customers with our CDP.

Download our customer data platform business case eBook to learn how you can make the case for a CDP to your leadership team.

In this Special Report, Folio sought to identify the state of data in publishing and magazine media, and how it's transforming the industry.

Hear how Bob's Discount Furniture approached its digital transformation and enhances its lifecycle marketing with BlueConic's CDP.

Boston Globe Media grows its active subscriber base by delivering a personalized content and marketing experience across its distinct media properties.